Branding
Brand & identity
Naming, logo, visual identity and full brand guidelines — a system your team can apply with confidence across every touchpoint, from a pitch deck to a billboard.
Digital Agency — Brand · Product · Software
04:00
PMWe design brands, build products, and ship the software behind them — then run the social that keeps them growing.
4PM is a digital agency for ambitious teams. We take an idea from name to interface to working software — and stay on to grow it. One partner for brand, product and the engineering beneath.
How an idea becomes impact
becomes
II What we do
Seven services, one team — so the brand, the product and the code stay in step.
UI / UX Design
Interface & experience
Research, flows, wireframes, design systems and pixel-final UI. We design the path a person takes through your product so it feels obvious — and prototype it before a line is built.
Social Media Management
Content & community
Strategy, content creation, planning and scheduling, community management and monthly reporting. We turn your channels into a voice worth following and track what it returns.
Websites & Landing Pages
Sites that convert
Marketing sites, landing pages and campaign microsites — fast, responsive and measurable. Built to load quickly, rank well and turn visitors into enquiries.
Web & Mobile Apps
Products people keep
Web and native mobile apps, end to end — from architecture to launch on the App Store and Google Play. Responsive, reliable and considered down to the last interaction.
Custom Software
Systems that scale
Platforms, dashboards, APIs and bespoke tooling. Real engineering behind the surface — scalable, dependable and built to keep working long after launch, with us close by as it grows.
Graphic Design & Print
Screen to paper
Decks, reports, packaging, signage and print-ready collateral. We carry your brand across the threshold — from the glow of a screen to the weight of ink and paper.
III How we work
A clear process — and a team that stays after launch.
Discover
We learn the business, the users and the goal — and agree on what success actually looks like before anything is designed.
Design
A few strong directions, not forty safe ones. We shape the brand and the experience, prototype the key flows, and refine with you in the room.
Build
Designers and engineers in the same conversation the whole way down — interface, motion and the systems beneath, built to last.
Launch & grow
We ship, measure what matters, and stay on to iterate — content, features and scale — so the work keeps paying off.
IV Selected work
Real ventures we helped build — and still help scale.
2023 · ongoing
01 / 06
Terra Industries
African defence-tech building autonomous drones, ground vehicles and AI surveillance, powered by ArtemisOS. We helped build it — and still maintain and scale it.
2022
02 / 06
Roam
Nairobi-based electric mobility — motorcycles and mass-transit buses built for African roads. We rebranded Roam to reflect its focus on electric mobility across the continent.
2023
03 / 06
Kofa
Accra cleantech delivering clean, portable power across Africa through a Swap & Go battery network — including the Swap & Go mobile app that finds and manages swaps.
2024 · ongoing
04 / 06
GoMetro
Climate-tech and logistics. Bridge, a fleet-management SaaS, aggregates vehicle data across brands and powertrains — tracking 15,000+ heavy-duty vehicles worldwide. We built and still maintain it.
2025
05 / 06
CiviHub Africa
A Johannesburg agency giving African NGOs and non-profits digital sovereignty, data governance and CiviCRM. We helped create it — brand, platform and the system behind it.
2024
06 / 06
Edanra
A Ghanaian proptech & fintech platform helping tenants find housing, pay rent and build a credit score through consistent, on-time payments. We created it from the ground up.
V The impact
We measure ourselves by what our clients go on to do.
0+Ventures built & scaled
0M+USD raised by clients
0K+Vehicles on our software
0Continents reached
- Defence-tech
- Electric mobility
- Clean energy
- Climate & logistics
- Proptech & fintech
- Civic tech & NGOs
- Still building & scaling with our clients
VI In their words
Teams across the continent — and beyond.
They didn't just design a logo — they gave us a brand our whole team could rally behind, then built the site to match. Rare to find both under one roof.
The platform they built still runs flawlessly two years on. They stayed close through every scale-up instead of disappearing after launch.
Our app feels effortless to riders, and that's entirely down to how seriously they took the UX research. Downloads doubled in a quarter.
Their social team turned a quiet channel into our biggest source of inbound. Clear strategy, consistent content, and reports we actually read.
We came in with a vague idea for a fintech product. They left us with a working app, a brand, and a roadmap. True partners.
Working across time zones never showed in the quality. The dashboards they built give us visibility we never had across our whole fleet.
VII Questions
The things teams ask us first.
Seven services under one roof: branding and identity, UI/UX, social media management, websites and landing pages, web and mobile apps, custom software, and graphic design and print. Most clients use several — that's the point of one team.
Two ways: a defined project with a fixed scope and timeline, or an ongoing partnership where we act as your product and brand team. We scope properly up front so you always know what you're getting and when.
We're pan-African and work worldwide. Our clients span South Africa, Kenya, Ghana, Nigeria, the UK, Europe and Australia — collaboration is remote-first, with the rigour to make it feel like we're in the room.
A focused brand or website runs a few weeks; a full product build runs longer and is staged so you see working software early. We give you a realistic timeline after a short discovery — never a number pulled from the air.
Both. We've taken ventures from zero to one and scaled funded companies with thousands of users. What matters is ambition and a real problem to solve.
We stay. Several of the products on this site we still maintain and scale today. Launch is the start — we keep measuring, iterating and growing the work with you.
VIII The studio
A senior, multidisciplinary team of designers, engineers and strategists — building brands, products and software for ventures with real ambition.
Founded2021
BasedPan-African, working worldwide
PracticeBrand · UI/UX · Social · Web · Apps · Software · Print
ClientsAcross mobility, energy, defence-tech, climate & civic tech
EngagementsProject & long-term partnerships
We are one team for brand, product and engineering —
so nothing gets lost in the handoff between them.
We build things that ship, and keep working.
And we stay — because the launch is the start,
not the finish line.
X Start a conversation
Let's build something.
Tell us what you're making and we'll tell you how we'd help. We read every message ourselves.
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