Roam
Electric mobility, built for African roads and riders.
Roam designs, develops and deploys electric motorcycles and mass-transit buses tailored to local roads and riders. In 2022 we rebranded Roam to better reflect its focus on electric mobility across the African continent.
A growing company that had outgrown its name.
Roam was building serious electric vehicles for African conditions, but its identity no longer matched its ambition or its expanding range — from motorcycles to mass-transit buses.
It needed a brand that could carry both product lines, read clearly across markets, and signal that this was electric mobility designed in Africa, for Africa.
- One identity spanning motorcycles and buses.
- A system that scales across markets and media.
- A confident, continental point of view.
- 01Brand strategy & naming direction
- 02Identity system, badge to bus livery
- 03Website & brand rollout
A single identity, built for a whole continent.
We rebuilt Roam's identity around its focus on electric mobility across Africa — a flexible system that holds together from a motorcycle badge to a bus livery to the website.
The result reads as locally rooted and globally credible, giving Roam one confident voice as it scales across the continent.
Outcome figures are indicative — replace with your verified metrics.
One brand, charged for a whole continent.